Growing up in Sweden, my obsession with colorful socks took off in the beginning of the millennia, where I was inspired by both a Swedish fashion trend and a little known Swedish custom of taking one’s shoes off before entering any household.
It wasn’t long before the Swedes found a trendy way of expressing individuality through cute, crazy, vivid, untraditional, bold and colorful patterned socks. Colorful socks became a way to introduce, connect, and identify people. The commonly bland sock was now obsolete, and I realized that the rest of the world needed to catch up and upgrade their sock game significantly…
I started from scratch and engineered my own fabric. I made sure that the design process was as perfect as possible so that you can truly feel the difference, whether it be the seamless toes, the cushioned beds, or the luxurious rare threads that we use in our line of socks. It is my firm hope that our socks will help you in your extraordinary journey wherever that may be.